How to build a sales funnel
The Sales Funnel
Each step that a customer takes to reach a purchase is important to you as a seller. Optimizing each of these steps is critical to increasing conversions. In this article we'll discuss how to build a sales funnel.
What is a sales funnel?
It is essentially the process that a customer takes to purchase. This often starts with awareness of the offer and each step of the funnel brings the customer closer to purchasing the product.
When you breakdown the process of selling something in to steps, you can test and optimize the entire process much more and find out exactly where your customers are losing or gaining interest, building curiosity, making decisions, etc.
Funnel Building Softwares
For most people, the best way to build your funnel is with a funnel building software because it will take a lot of the work out of the whole process.
Softwares made for building sales funnels do not require any programming or web developing skills so you can spend more time improving your funnel and less time learning irrelevant skills to your business.
Funnel Building For Web Developers
This is really the only other option if you do not want to build your sales funnels via software. To do this method, you’ll need to be proficient in coding and have extensive web developing experience.
For web developers, I recommend building your funnel with Aweber or WordPress. These two platforms have the most capabilities and the highest performance in regards to website speed and appearance.
Choosing a Funnel Building Software
From now on, we’ll be assuming that you chose the route of using a funnel building software to build your sales funnel.
There are many softwares to choose from and the ones we’ll cover are what I believe to be the best:
- ClickFunnels
- Instapage
- Thrive Architect
- SamCart
- Leadpages
One thing to keep in mind is that none of these softwares are free or even cheap. Trying to find a cheap or free option will accomplish nothing except for wasting your time because all of the free or cheap options are very low quality.
The sales funnel is all about appearance and for this reason you need a well developed, well funded software.
How to build a sales funnel with your funnel building software
The best part about these softwares are that they’ve all made it so easy for you to build your sales funnel!
All you have to do is drag and drop elements on to a page, change the colours and fonts, then set up links or actions for any buttons or clickable elements on your sales funnel.
Although my description of this process seems vague, once you open the funnel building editor you’ll see just how intuitive and simple it really is.
